The American Cornhole League and ESPN Ink New Multi-Year Deal
ACL and ESPN aim to continue to grow the national audience and appetite for cornhole
Charlotte, NC (January 21, 2020) – The American Cornhole League (ACL), the originator of competitive cornhole, is pleased to announce that they have signed a new multi-year contract with ESPN to extend their presence on the network. Since the original deal in 2016, audiences have embraced the growing sport, starting with the Championship of Bags in 2017. ACL coverage has grown over the last two years to 9 events and over 30 hours of original programming across ESPN platforms. The ACL has thrived as enthusiasts and pros across the country pick up their cornhole bags, in part due to the spotlight ESPN has shone on the sport.
The original three-year pact brought the American Cornhole League into the fold with ESPN as a part of their regular telecasts, helping to lend credibility and prestige to the sport. As a result of the increased exposure gained through the relationship with ESPN, the American Cornhole League has increased prize money each year. The Johnsonville Cornhole Championships more than doubled in 2019 and is expected to more than double again in 2020. With over 50,000 active cornhole players showcasing its popularity, the expectation is that ESPN will continue to highlight the game across a variety of ESPN platforms.
“Our collaboration with ESPN has not only helped to further legitimize the sport of cornhole, it’s given us exposure to a wide audience of sports fans to appreciate the game,” said Stacey Moore, Commissioner and Founder of the American Cornhole League. “We’re looking forward to continuing to grow the game and bring all of the amazing action to ESPN’s viewers.”
The American Cornhole League hosts competition and tournaments across the amateur, collegiate, and pro ranks with thousands of players taking part every year. For additional information on how to participate visit iplaycornhole.com.
About the American Cornhole League
The American Cornhole League (ACL), the originators of competitive cornhole, promotes and develops cornhole as a sport for any age and any skill level. With over 350 directors all around the country, the ACL has solidified themselves as the go-to resource for all things cornhole. The organization has established the rules and regulations to govern the sport around the world. The ACL's global headquarters are in Charlotte, North Carolina. For further information on the ACL or how to become a director, please visit the Company's website at iplaycornhole.com.
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